Projects
I’ve led, collaborated and worked solo on a range of projects, from brand storytelling to thought leadership, websites to fundraising materials, creative strategy, messaging and more.
Click on the images for more details. If any pique your interest, drop me a line – I’ll be happy to talk them through.
World Animal Protection Legacy Proposition
I worked with the lovely storytelling people at Catnsake to develop a legacy proposition for World Animal Protection, one of the leading global animal charities.
Breast Cancer Now Golf Fundraising Proposition
I designed and facilitated a creative workshop, developed a brand story and messaging, and wrote a new golf fundraising proposition for Breast Cancer Now.
NSPCC Newsletter and Major Donor Copywriting
I have written and edited three editions of NSPCC’s flagship newsletter, Small Talk, sent to more than 200,000 supporters.
Young Minds Creative Proposition and Event Copywriting
I developed the creative concept and wrote the copy for Young Minds’ flagship fundraising event #HelloYellow.
Orbis UK Creative Strategy, Messaging and Copywriting
I have written direct mail, corporate communications, major donor copy and events collateral for Orbis UK for more than ten years.
Glam up & Give Messaging, Social Media and Copywriting
I developed the creative strategy and wrote all the copy and messaging for a global social media fundraising response to the coronavirus pandemic.
Sue Ryder Creative Proposition, Fundraising and Copywriting
I developed the creative concept and copy for an in-hospice fundraising campaign for Sue Ryder.
18 Keys Messaging and Web Copywriting
I wrote the copy for 18 Keys, a women-only refuge in south London.
St Martin-in-the-Fields Creative Strategy and Copywriting
I wrote the creative strategy and copy for all executions for St Martin-in-the-Field’s Spirit of St Martin’s campaign.