
Projects
I’ve led, collaborated and worked solo on a range of projects, from brand storytelling to thought leadership, websites to fundraising materials, creative strategy, messaging and more.
World Animal Protection Legacy Proposition
I worked with the lovely storytelling people at Catnsake to develop a legacy proposition for World Animal Protection, one of the leading global animal charities.
Breast Cancer Now Golf Fundraising Proposition
I designed and facilitated a creative workshop, developed a brand story and messaging, and wrote a new golf fundraising proposition for Breast Cancer Now.
NSPCC Newsletter and Major Donor Copywriting
I have written and edited three editions of NSPCC’s flagship newsletter, Small Talk, sent to more than 200,000 supporters.
Young Minds Creative Proposition and Event Copywriting
I developed the creative concept and wrote the copy for Young Minds’ flagship fundraising event #HelloYellow.
Orbis UK Creative Strategy, Messaging and Copywriting
I have written direct mail, corporate communications, major donor copy and events collateral for Orbis UK for more than ten years.
Glam up & Give Messaging, Social Media and Copywriting
I developed the creative strategy and wrote all the copy and messaging for a global social media fundraising response to the coronavirus pandemic.
Sue Ryder Creative Proposition, Fundraising and Copywriting
I developed the creative concept and copy for an in-hospice fundraising campaign for Sue Ryder.
18 Keys Messaging and Web Copywriting
I wrote the copy for 18 Keys, a women-only refuge in south London.
St Martin-in-the-Fields Creative Strategy and Copywriting
I wrote the creative strategy and copy for all executions for St Martin-in-the-Field’s Spirit of St Martin’s campaign.