Storytelling Approach
Storytelling for Social Good is designed to flex in all directions.
In fact, it isn’t so much a thing that has been designed; it’s more a set of practices that have grown organically and continue to take shape.
A writing project might include interviews, desk research and creative direction. A training workshop may involve proposition development and designing co-creative exercises. Strategic brand storytelling could require senior stakeholder engagement and recrafting messaging and tone of voice.
Most often, I can take on all these things and more in whatever combination best meets the brief. But if we can get a better result by working collaboratively with other specialists, that’s all good too.
