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Storytelling Approach
Storytelling for Social Good is designed to flex in all directions.
In fact, it isn’t so much a thing that has been designed; it’s more a set of practices that have grown organically and continue to take shape.
A writing project might include interviews, desk research and project management. A training workshop may involve proposition development and designing co-creative exercises. Strategic brand storytelling could require senior stakeholder engagement and recrafting messaging and tone of voice.
Most often, Rich can take on all these things and more in whatever combination best meets the brief. But if we can get a better result by working collaboratively with other specialists, that’s all good too.
Whatever shape the project takes, everything we’ll do together will produce storytelling for social good. Most likely, it will fit into one or more of the categories <Copywriting>, <Strategy> and <Training>.
For more about how we might approach these areas, including the <Eight Storytelling Questions> we’ll use to kick off any project using the buttons below.