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Never Trust a Storyteller
Good storytellers know how to push your buttons. They can make you laugh, and they can make you cry. They'll have you seething with frustration or overwhelmed with empathy. Good storytellers have the power to change the world.
Top Ten 1980s Pop Song-themed Purpose-led Copywriting Tips
Thinking of writing copy for a purpose-led project? Relax, don’t do it. Not until you’ve read our Top Ten 1980s pop song-themed purpose-led copywriting tips.
Children’s Stories, Charity Stories, and Emotional Punches
What is it about children’s stories and the darkest reaches of human nature? Like purpose-led storytelling, they engage our moral consciences.
AI, Charity Copywriting, and the Cosmic Music of 1970s East Germany
Does AI take away the admin and drudgery of copywriting? Well, yes, if your copywriting is administrative drudge.
Ten Top Tips for Story-gathering
Charity communications are all about storytelling. It’s the most compelling way to attract support for the people your organisation is working with. So, the WAY you tell them is critical. It determines how well you’ll engage audiences, foster relationships with your brand, and, ultimately, raise money for your cause.
Storytelling and Why I Believe in Fairies
Most people may claim not to believe in fairies. But when push comes to shove, they’d rather not risk upsetting them.
Ten Tips for Unlocking Emotional Stories in Interviews
When interviewing people on the front line of our public services, getting to what they really feel can be tricky. Especially when they’re men.
The Refugee Crisis, Political Language, and Charity Brands
Who gets to tell the story about the refugee crisis in the UK? Suella Braverman's description of the refugee crisis as an 'invasion' shapes the narrative we all absorb.
Changing Charity Language for Good
It’s never easy to admit you’re wrong, change long-held habits, and make yourself vulnerable. But changing the way we communicate in the not-for-profit sector often requires us to do just that.
Can Fundraising Campaigns be Urgent and Ethical?
In conversations about ‘decolonising’ charity communications, finding the ethical problems is easy. But it’s harder to find solutions that keep supporters motivated to give.
‘Partygate’ and the Art of Good Storytelling
For a story to connect with its audience, it needs to be well told. You can have the perfect story structure, the most inspiring lead character and a beautifully evocative theme. But they are nothing without a good storyteller to share them.