Projects
I’ve led, collaborated and worked solo on a range of projects, from brand storytelling to thought leadership, websites to fundraising materials, creative strategy, messaging and more.
Click on the images for more details. If any pique your interest, drop me a line – I’ll be happy to talk them through.
The National Trust Proposition and Messaging
Storytelling For Social Good collaborated with The National Trust to develop a proposition and messaging toolkit for their Adopt a Plot fundraising product.
World Animal Protection Legacy Proposition
I worked with the lovely storytelling people at Catnsake to develop a legacy proposition for World Animal Protection, one of the leading global animal charities.
Young Minds Creative Proposition and Event Copywriting
I developed the creative concept and wrote the copy for Young Minds’ flagship fundraising event #HelloYellow.
Orbis UK Creative Strategy, Messaging and Copywriting
I have written direct mail, corporate communications, major donor copy and events collateral for Orbis UK for more than ten years.
Glam up & Give Messaging, Social Media and Copywriting
I developed the creative strategy and wrote all the copy and messaging for a global social media fundraising response to the coronavirus pandemic.
Rimba Collective, Brand Strategy, Messaging and Copywriting
I developed the brand strategy, messaging, video script and concept, web copy and various marketing collateral for The Rimba Collective.
Sue Ryder Creative Proposition, Fundraising and Copywriting
I developed the creative concept and copy for an in-hospice fundraising campaign for Sue Ryder.
Nurse Lifeline Messaging, Content and Video
I developed the concept, and provided creative direction and script editing for a film about the charity Nurse Lifeline.
Electrical Safety First Video and Social Content
I developed the concept, script and conducted interviews for an award-nominated film about fire safety.
St Martin-in-the-Fields Creative Strategy and Copywriting
I wrote the creative strategy and copy for all executions for St Martin-in-the-Field’s Spirit of St Martin’s campaign.
St John Ambulance Creative Strategy and Copywriting
I wrote the concept, headlines and copy for a suite of St John Ambulance posters.
Catalyze Brand Strategy and Storytelling
I developed a brand architecture and brand stories for Catalyze, the sustainability communications agency.