Nurse Lifeline Messaging, Content and Video

I developed the concept and provided creative direction and script editing, alongside Narrative, for a campaign film for Nurse Lifeline. A young charity created and run by nurses, Nurse Lifeline provide invaluable support for colleagues experiencing mental health challenges. They had a great opportunity to boost their exposure with sponsorship of the 2022 Nursing Times awards.

Nurses are often so busy helping others they are reluctant to recognise the need to help themselves. This film, which was shown at the awards, showed that nurses no longer need to suffer in silence. I was thrilled when Chief Executive Teresa Griffiths said, “We had a small budget, so it was a risk. But it was a risk worth taking because we are so proud of that film.”