St John Ambulance Creative Strategy and Copywriting

Creative Strategies and PropositionsCopy and Content

6 Sept

Written By Richard Hall

Working with the design team at Yarn, I developed the concepts, headlines and copy for a suite of St John Ambulance training posters.

A St John Ambulance poster. The headline is 'You're one in a million', and the image shows five yellow jelly babies and one green jelly baby. The tagline is 'Join the community. Help save lives. Be the difference.

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