World Animal Protection Legacy Proposition

I worked with the lovely storytelling people at Catnsake to develop a legacy proposition for World Animal Protection, one of the leading global animal charities.

I participated and consulted on Catsnake’s outstandingly insightful approach to legacies, through qualitative and quantitative research, workshops and creative development sessions. We crafted a range of creative areas before arriving at a bold and direct route: Dying to end animal suffering.

Working closely with the team, I then wrote various iterations of the proposition, which I carried across a range of materials, including legator case studies, an enquirer pack, stewardship toolkit, thank you letters and a detailed Gifts in Wills guide.

The client was delighted with the result. And I was equally pleased to receive the following feedback from Stephen Follows, Catsnake’s co-Founder: “Rich is sharper than a lemon tart and fresher than a daisy in a florist's fridge”*

*You can read the more measured version of Stephen’s feedback on my homepage.