18 Keys Messaging and Web Copywriting

I wrote the website copy for 18 Keys, a new women-only refuge in London supported by St Martin-in-the-Fields church. 18keys.org was the lynchpin of a fundraising campaign aimed at professional London-based women in the 40s, which I worked on with Narrative and the illustrator Lauk Haus. I developed a tone and style that was warm, flowing and restful, representing women’s mutual camaraderie, support and recovery. Soon after launch the appeal had already raised £282,000 towards its target.