Breast Cancer Now had the opportunity to carve out a distinctive female-led position in the golf fundraising space.

I conducted competitor, brand and audience desk research, designed and facilitated a creative workshop, and wrote up brand stories and key messages for their new golf proposition. I also worked with designers at Yarn to make sure the sub-brand, messaging and look and feel were integrated to perfection.

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The Saltways Brand Story and Messaging

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Charity Bank Brand Storytelling, Tone and Messaging