Good Innovation Consultancy and Ghostwriting

I have collaborated with Good Innovation on a series of thought leadership pieces around their corporate Return on Purpose proposition. The tone is confident and impactful with a hint of humour, reflecting Good’s ambition and brand personality. Topics have included the S of ESG, the role of heritage insurance companies in delivering social purpose, and how purpose delivers financial as well as social and environmental returns. I have also developed a social content plan, and I write the promotional posts around each article.