C Space – The S Word

Outputs: 

• Thought leadership report 

As the world’s leading insight community, customer strategy and innovation agency, C Space probably need no introduction. But they may not be so familiar to people working in the non-profit sector. 

That’s because their clients are predominantly corporates. And with their scale and resources, C Space is able to design and deliver customer insight and research of the very highest quality. 

So we were thrilled when they asked us to write up their latest cutting-edge research into customer attitudes towards sustainability. It’s a hot and highly contested area. Sustainability is urgent, universal and unavoidable. It’s also polarising, political and paralysing. 

But by applying their innovative approach to customer insight to research with more than 4,000 people around the world, the team were able to unlock a way forward. Covering brands, people and politics, going beyond traditional segmentations, and uncovering what’s really going on with the say-do gap, this truly is a fresh piece of thinking in a well-covered space. 

There’s even an enlightening bit about dysfunctional love triangles and how to rebuild trust and happiness. 

We worked closely with the core team at C Space on a storyboard and several copy iterations incorporating multiple stakeholder feedback. The result? An 85-page illustrated report that tells a comprehensive, human and engaging story of how brands can and must do sustainability better. 

Click here to find out more and download a copy. 

“You’ve really helped us to illuminate the points we are trying to make in the S Word report in a crystal clear and compelling way – I’m so proud of it. Thank you so much!”

Denise Hicks, Practice Director and Global Climate Lead, C-Space