Thoughts
Most Read
Never Trust a Storyteller
Good storytellers know how to push your buttons. They can make you laugh, and they can make you cry. They'll have you seething with frustration or overwhelmed with empathy. Good storytellers have the power to change the world.
Children’s Stories, Charity Stories, and Emotional Punches
What is it about children’s stories and the darkest reaches of human nature? Like purpose-led storytelling, they engage our moral consciences.
Storytelling and Why I Believe in Fairies
Most people may claim not to believe in fairies. But when push comes to shove, they’d rather not risk upsetting them.
Ten Tips for Unlocking Emotional Stories in Interviews
When interviewing people on the front line of our public services, getting to what they really feel can be tricky. Especially when they’re men.
‘Partygate’ and the Art of Good Storytelling
For a story to connect with its audience, it needs to be well told. You can have the perfect story structure, the most inspiring lead character and a beautifully evocative theme. But they are nothing without a good storyteller to share them.