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Never Trust a Storyteller
Good storytellers know how to push your buttons. They can make you laugh, and they can make you cry. They'll have you seething with frustration or overwhelmed with empathy. Good storytellers have the power to change the world.
Top Ten 1980s Pop Song-themed Purpose-led Copywriting Tips
Thinking of writing copy for a purpose-led project? Relax, don’t do it. Not until you’ve read our Top Ten 1980s pop song-themed purpose-led copywriting tips.