Thoughts
The time for ethical storytelling is now
Last week, Refugee Action brought together over 100 charities to send a letter to the Labour Home Secretary with the following message:
Stop blaming migrants and tackle the UK’s real problems.
What I like best about this message is its ambition; more than a counterargument, it seeks to change the whole conversation. But you can’t deny the emotional power of anti-migrant narratives. So what can the charity sector do to reclaim emotional storytelling for social good?
AI, Charity Copywriting, and the Cosmic Music of 1970s East Germany
Does AI take away the admin and drudgery of copywriting? Well, yes, if your copywriting is administrative drudge.
Can Fundraising Campaigns be Urgent and Ethical?
In conversations about ‘decolonising’ charity communications, finding the ethical problems is easy. But it’s harder to find solutions that keep supporters motivated to give.