Thoughts
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Can Fundraising Campaigns be Urgent and Ethical?
In conversations about ‘decolonising’ charity communications, finding the ethical problems is easy. But it’s harder to find solutions that keep supporters motivated to give.
‘Partygate’ and the Art of Good Storytelling
For a story to connect with its audience, it needs to be well told. You can have the perfect story structure, the most inspiring lead character and a beautifully evocative theme. But they are nothing without a good storyteller to share them.