Thoughts

Top Ten 1980s Pop Song-themed Purpose-led Copywriting Tips

Thinking of writing copy for a purpose-led project? Relax, don’t do it. Not until you’ve read our Top Ten 1980s pop song-themed purpose-led copywriting tips.

Richard Hall 03/10/2023 Richard Hall 03/10/2023

Children’s Stories, Charity Stories, and Emotional Punches

What is it about children’s stories and the darkest reaches of human nature? Like purpose-led storytelling, they engage our moral consciences.

Richard Hall 09/07/2023 Richard Hall 09/07/2023

AI, Charity Copywriting, and the Cosmic Music of 1970s East Germany

Does AI take away the admin and drudgery of copywriting? Well, yes, if your copywriting is administrative drudge.

Richard Hall 07/04/2023 Richard Hall 07/04/2023

Ten Top Tips for Story-gathering

Charity communications are all about storytelling. It’s the most compelling way to attract support for the people your organisation is working with. So, the WAY you tell them is critical. It determines how well you’ll engage audiences, foster relationships with your brand, and, ultimately, raise money for your cause.

Richard Hall 01/02/2023 Richard Hall 01/02/2023

Storytelling and Why I Believe in Fairies

Most people may claim not to believe in fairies. But when push comes to shove, they’d rather not risk upsetting them.

Richard Hall 20/05/2022 Richard Hall 20/05/2022

Changing Charity Language for Good

It’s never easy to admit you’re wrong, change long-held habits, and make yourself vulnerable. But changing the way we communicate in the not-for-profit sector often requires us to do just that.