Thoughts
Why do Supporters Think Most Charity Brand Personalities are the Same? (And Like it That Way)
A strong brand personality gives the brand a human-like identity. So why do supporters of charities rank mundane qualities so highly?
The Refugee Crisis, Political Language, and Charity Brands
Who gets to tell the story about the refugee crisis in the UK? Suella Braverman's description of the refugee crisis as an 'invasion' shapes the narrative we all absorb.